prototypezero’s vision is that design should not only be based on aesthetics but also on seeking the highest potential in a space, piece, or a work in progress.
Spaces or items that are merely functional are a missed opportunity deprived of the pleasure of beauty. But spaces or items that aren't livable or usable can make beauty remote and unappealing.
The creative process is seen as a means of turning challenges into opportunities and for generating productivity for clients.
The preservation and encouragement of forgotten crafts, over-looked artists and small family firms are valued.